QUASA Investment Memorandum

QUASA
9 min readNov 27, 2022

Summary

Unlike the generally accepted world practice, when key indicators and the main description of the business idea, business model and company are shown only to a select circle of investors so that only a select few can skim the cream, we are changing this vicious practice.

The QUASA team places structured information in the public domain in order to demonstrate to all potential investors the investment attractiveness of the project and the ability to analyze the most probable investment risks.

This document is intended for external use, is not a public offer and does not contain traditional and generally accepted sections, in the classical, venture understanding of the fiat economy.

The startup paradigm has changed.

We are sure that the majority of the most professional and advanced people will agree with us, because there is no point in wasting time, money and precious human resources on the development of outdated management regulations of 2015–16.

A Pro investor is only interested in how you will attract and retain customers. Smart investors don’t care about the technology used and the value that the project gives to the client, nobody cares about all these automated methods of testing hypotheses, moreover, the value becomes clear only AFTER real traction.

The investor understands that a marketing budget is not a way to acquire customers, it is a way to scale the way you acquire customers. There must be some trick, some kind of attractor that will hook and start the AIDA/AERM chain. For reference — AIDA = Attention, Interest, Desire, Action — everyone already knows this, but then comes AERM — Activation (On-boarding), Engagement, Retention, Monetization.

Please note that monetization comes last here, which in a simplified way means that if you have an audience, then you can easily implement monetization.

In QUASA, the attractor is the basic need of people from different countries, which they are now deprived of.

Investors do not understand and do not want to understand what the project does. But they are smart enough to understand that if we increase our customer base by 100%+ per month or more, and at least 20–30% of users stay with us for a year, then we are doing something cool. What exactly? Doesn’t matter! Technology? Doesn’t matter! Team? It absolutely doesn’t matter!

An advanced investor under 30 who raised money on obscure crypto bullshit thinks like this: “We are seeing growth, retention and conversion, and while all this is rushing, we will flood you with money. Here’s how to inflate your capitalization, don’t worry about it. We’ll figure it out ourselves. You do what people want”

We are growing 100% per month. Interesting?

You don’t need 12 slides, 15 slides, whatever f…ing slides.
One phrase: We are growing > 100% per month. Interesting? Press the button. Do not you like it? If you want someone to prove something to you — sorry bro, you’re late.

After TikTok, investors already understand that sometimes the winner is not the one who is smarter, but the one who can place a bet faster.

Why is it so? Because if there is >100% traction on any mechanic without buying traffic, then there are no problems with monetization and evaluation. And the investor knows that as long as there is traction, >100% is a risk-free transaction, and what is under the hood is the second question. Everything can be optimized.

If the usefulness of the project is 0, then this is a HYIP project, a game with a short life cycle, a couple of months, like in a hypercage. You quickly enter the project at a small rate, a quick test, a couple of weeks — performance in the corridor or not. If not, then you leave. If yes, then they invest a little more. If after a couple of months in chocolate — you go out.

If value is still maintained, reasonable retention increases, and churn is not excessive, then this could very well be a long game.

QUASA Investment Memorandum

1. PROBLEM

The remote work market is an extremely fragmented industry, and much of it is simply inefficient. Now there is a great opportunity to reinvent this business.

There are several critical issues in the global remote work market:

The first problem is that the remote work market is cut off from residents of many countries of the world, because in a huge number of countries payments in dollars are prohibited.

As a result, customers are forced to order remote services from a very limited number of countries around the world. Ultimately, this results in losses of several billion dollars a year, because hundreds of millions of skilled performers are excluded from the market, who could do these jobs, often better and much cheaper.

The second problem concerns those countries where the dollar has limited circulation. In such markets, existing freelancing exchanges operate in a gray area. They connect performers and customers from different countries, but use gray schemes for converting into the currency of their country.

In addition to the absence of any guarantees that the current freelance exchange can close and disappear at any moment with all the money of customers and performers, only conversion losses reach 20% on both sides. The total costs with the commission of the freelance exchange are up to 40–50% and higher.

The third problem is related to the fact that in those countries where classic freelance exchanges officially operate, both the customer and the contractor also pay for intermediary services for converting and transferring fiat money.

Also, customers send money to the account of the freelance exchange, which converts them into the currency of the contractor’s country. But the absurd rates of freelancing exchanges for their services plus for conversion and transfer are at least 30%, constant, and we understand that they cannot be reduced in any way, because this is how the fiat money financial system works.

The fragmented and inefficient remote work market has many problems, but we will only point out four main problems.

And the fourth problem is the fundamental principle of existing freelance services. The archaic top-down centralized management of web2 is the cornerstone of how they run their business.

Any centralized management does not guarantee 100% trust and transparency in any area.

The distrust lies in the fact that there is no way to check the centralized databases of freelance exchanges. As a result, performers cannot be 100% sure that they are offered real orders that are not generated by a centralized system.

Either the performers are given orders on a residual basis, and the most profitable ones are given to “their own”, while customers cannot be 100% sure of the quality and responsibility of the selected performers.

2. OPPORTUNITIES

When the price becomes exorbitant, it becomes a problem. Business solves the problem.

In fact, we have a complete ban on remote work between many countries due to different currencies, as well as the cost of converting and transferring fiat money is a problem, and therefore the search for a solution to this problem becomes attractive, as it promises benefits.

A $150 trillion market is at stake = this is the price of the problem.

Business seeks to reduce costs and QUASA offers an alternative approach that solves this problem 10–20–50 times cheaper.

Web3 changes everything and reinvents the money system. In doing so, we create new and innovative ways to exchange money for labor/value without major points of failure.

The QUASA blockchain service has become the world’s first universal platform offering crypto-settlements between participants ordering and performing remote work.

The new crypto-settlement tools in QUASA democratize access to services traditionally tied to fiat money and banks, and open up opportunities for hundreds of millions of people.

You are not tied to the currency of any country, and you can easily hire any specialist from anywhere in the world and calmly pay for his work.

There is no need for conversion and complexities with banking operations. No need to know the laws of different countries.

By connecting your crypto-wallet, a freelancer or customer instantly settles among themselves using the Quasacoin (QUA) cryptocurrency.

Unlike centralized, similar services for freelancers, QUASA is not tied to fiat and is decentralized.

QUASA provides services using blockchain technologies and smart contracts to eliminate trust issues, information barriers and legal costs.

Due to the trusted environment, the cost of tasks for customers is reduced, and performers earn more.

3. GLOBAL CHANGES

QUASA is changing the global remote work industry by providing full transparency, traceability and optimization of interaction between the customer and the contractor.

Since work is decentralized, people become less dependent on individual employers. As vertical social elevators stall and uncertainty and unpredictability rise, people are starting to work remotely for multiple companies as freelancers.

On the horizon of 4–5 years, this will lead to the most fundamental correction in the services market.

Today’s reality is that changing jobs has become the norm for a younger generation of workers, with freelancing and remote work playing an increasingly important role. And we see that freelancers are looking for more opportunities to earn money, including in cryptocurrencies.

Remote work is changing. Cryptocurrencies and web3 are already having a big impact on how we identify and collaborate online. As a result, tokenization and cryptoassets will play an ever-increasing role in value creation and distribution.

QUASA, focused on finding performers in solving any tasks and assignments, begins to unite professionals from various fields: IT, architecture, design, marketing, psychology, as well as engineering, scientific and medical areas.

It is for entrepreneurs that the QUASA ecosystem is being created.

There is a huge market for freelancing, just as there is a huge market for cryptocurrencies. That is why QUASA has seized the leadership role and intends to create a new cryptocurrency freelance market and force players out of the markets of classic centralized service platforms.

Cryptocurrency is becoming an increasingly important factor for digital natives working remotely.

QUA cryptocurrency is a universal tool specially created for settlements with freelancers and those who order and work remotely around the world.

Quasacoin (QUA) is a QUASA governance token implemented on the Ethereum blockchain. The use of QUA tokens is a prerequisite for working in the Quasa Connect application.

QUASA eliminates the hemorrhoids associated with finding customers and contractors in different countries, as well as problems associated with payment and receipt of money.

You are not tied to any country, nor to the currency of any country, nor to banks, nor to payment systems, nor to the need for conversion and difficulties with banking operations, nor to absurd commissions and surcharges, nor to paperwork, there are no certificates , no “big brothers”, no intermediaries — there is only a customer and a performer.

By bringing together the best minds in global trade, information security, blockchain and artificial intelligence, QUASA aims to eliminate inefficiencies in a $150 trillion industry.

4. TEAM

To do this, we have assembled a dream team of 25 people.

The team has already implemented and made publicly available on the Google Play Market the Quasa Connect application, which uses blockchain technology and transparent smart contracts for crypto-settlements between the participants in the transaction.

The team consists of the most progressive specialists and equally and productively develops the project in all areas.

5. BUSINESS MODEL

Tokens become a prerequisite for using the service.

To use all modules and full functionality, each user will need to use the full range of services provided by QUASA.

Monetization of QUASA services occurs at the last step of each successfully completed task in the form of payment to the contractor, instantly increasing the demand for QUA tokens.

The value of our currency will be backed by real QUASA services that will change the perception of the remote work market.

6. PLAN

Our plan is to have 10 million users within a year and in 2 years we will reach a net revenue of $20 million.

7. ATTRACTION

We have reliable channels for customer acquisition, and the ratio of the cost of customer acquisition to their life cycle will be 1 to 10.

Site quasa.io — 200K unique visitors per month, without ads and buying traffic.
Community in social networks and subscribers — 200K people.

The Quasacoin (QUA) token is listed on many exchanges. Listing and ratings from leading rating agencies CoinMarketCap and CoinGecko.

The QUASA network is a large community of developers and users who have come together to work together and create something bigger than ourselves.

CONCLUSION

We were lucky because we were at the right time, in the right place, because every day the speed of business is increasing. People want to get everything right here and now, for reasonable money, without wasting time on it.

For us, this is all very important, in the short time that has passed since the launch of the application, at the testing stage, the situation has changed dramatically. Few people realize that the remote work market is a huge industry, comparable in size to the world’s largest industries.

And despite its size, it remains a highly fragmented and inefficient industry filled with intermediaries and opaque business arrangements. This definition applies to a greater or lesser extent to the markets of both developing and developed countries.

In short, the telecommuting industry is not only ripe for change, but overripe for it. And the changes were not long in coming. In 2022, the Quasa Connect blockchain service will be launched into commercial operation.

Our company has set itself the goal of not just becoming another player in the service market, but bringing transparency, optimization and efficiency to it — in general, everything that service services were previously deprived of.

QUASA offers a service with a simple interface for end users and allows you to place orders on the most favorable terms in just a couple of clicks.

This optimization allows you to simultaneously increase the efficiency of the work of performers, thus increasing their income, and at the same time reduce the cost of completing tasks for customers.

Thank you very much for your attention!

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